SELECT RESEARCH PUBLICATIONS

The full article can be accessed by clicking on the link below each listing:

Biswas, Dipayan, Annika Abell, and Roger Chacko (2024), “Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates” Journal of Consumer Research, forthcoming. 

Link to Article: Coming soon

Biswas, Dipayan, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina Lopez, and Adilson Borges (2023), “Caffeine's Effects on Consumer Spending,” Journal of Marketing, 87 (2), 149-167. 

Link to Article

Biswas, Dipayan, Lauren Labrecque, and Donald R. Lehmann (2021), “Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli,” Journal of Consumer Psychology, 31 (4), 746-764.
Link to Article

Ruzeviciute, Ruta, Bernadette Kamleitner, and Dipayan Biswas (2020), “Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal,” Journal of Marketing Research, 57 (2), 315-331.
Link to Article
 
Biswas, Dipayan and Courtney Szocs (2019), “The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases,” Journal of Marketing Research, 56 (1), 123-141.
Link to Article

Biswas, Dipayan, Courtney Szocs, and Annika Abell (2019), “Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception,” Journal of Consumer Research, 46 (4), 708-724.
Link to Article

Biswas, Dipayan, Kaisa Lund, and Courtney Szocs (2019), “Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales,” Journal of the Academy of Marketing Science, 47 (1), 37-55.
Link to Article

Lefebvre, Sarah and Dipayan Biswas (2019), “Influence of Ambient Scent Temperature on Food Consumption Behavior” Journal of Experimental Psychology: Applied, 25 (4), 753-764.
Link to Article

Lee, Na Young, Stephanie M. Noble, and Dipayan Biswas (2018), “Hey Big Spender! A Golden (Color) Atmospheric Effect on Tipping Behavior,” Journal of the Academy of Marketing Science, 46 (2), 317-337.
Link to Article

Biswas, Dipayan, Courtney Szocs, Roger Chacko, and Brian Wansink (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, 54 (1), 111-123.
Link to Article

Romero, Marisabel and Dipayan Biswas (2016), “Healthy Left, Unhealthy Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?” Journal of Consumer Research, 43 (1), 103-112.
Link to Article

Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126.
Link to Article

Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald R. Lehmann (2014), “Something to Chew on: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation,” Journal of Consumer Research, 41 (August), 261-273.
Link to Article

Biswas, Dipayan and Cornelia Pechmann (2012), “What Do these Clinical Trial Results Mean? How Product Efficacy Judgments are affected by Data Partitioning, Framing, and Quantification,” Organizational Behavior & Human Decision Processes, 117 (March), 341-350.
Link to Article

Biswas, Dipayan, Robin Keller, and Bidisha Burman (2012), “Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking,” Journal of Consumer Psychology, 22 (2), 237-248.
Link to Article

Biswas, Dipayan, Guangzhi Zhao, and Donald R. Lehmann (2011), “The Impact of Sequential Data on Consumer Confidence in Relative Judgments,” Journal of Consumer Research, 37 (February), 874-887.
Link to Article

Biswas, Dipayan, Dhruv Grewal, and Anne Roggeveen (2010), “How the Order of Sampled Experiential Products Affects Choice,” Journal of Marketing Research, 47 (3), 508-519.
Link to Article