Email: dbiswas@usf.edu



​Dr. Dipayan (Dip) Biswas is Professor of Marketing at University of South Florida.

Biswas’s key research interests include sensory marketing, retail atmospherics, food/beverage consumption, and experiential aspects of product/brand usage. Several of his research projects focus on consumption related to foods, beverages (alcoholic and non-alcoholic), and fragrances.

His research has been published in several premier journals, such as the Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research, among others.

 
He has been the recipient of multiple federally funded grants; he has been Principal Investigator for grants funded by the USDA (for $22,049) and a Co-Investigator for a grant funded jointly by the NSF and the EPA (for $181,851).

In addition, for his research, he has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances.

He has been interviewed and his research has been covered extensively in the media, such as by New York Times, ABC, CBS, CNN, Fox, NBC, US News & World Report, BBC, Allure magazine, Women's Health​ magazine, Men's Health magazine, Health magazine, Redbook magazine, Huffington Post, Scientific American magazine, Prevention magazine, Shape magazine, Glamour magazine, NPR, Good Housekeeping magazine, Times of India, WebMD, Daily Mail (UK), CNN-IBN Live, Tampa Bay Times, Zee News (India), Financial Times, Der Spiegel (German magazine),
La Dernière Heure (French-language newspaper in Belgium), Goed Gevoel (Dutch-language magazine in Belgium), and Bulgaria DNES (Bulgarian newspaper),among others.

Biswas has collaborated on research projects with several companies in the US, Germany, France, Sweden, and India. These include a multinational restaurant chain, supermarket chains, a national retail chain,
a major theme park in Florida, a multinational hotel chain, a global champagne brand, the food/cafeteria division of one of the largest school districts in the US, hospitals in USA and Asia, and a resort based in Europe, among others.

He has also been invited to present his research at Cornell University, Yale University, New York University, WU (Vienna, Austria), Reims Management School (France), Bayreuth University (Germany), Linnaeus University (Sweden), and Tampere University of Technology (Finland), among others.




He is currently Associate Editor of the Journal of Business Research (since 2016). He has also been Editor of the Journal of Consumer Marketing (2014-2016) and Associate Editor of the European Journal of Marketing (2010-2014).



​ Biswas received his Ph.D. in Marketing from the University of California (Irvine) and his MBA from the Indian Institute of Management (Ahmedabad). He also has a Certificate in the "Art and Craft of Discussion Leadership" from Harvard Business School.

DIPAYAN BISWAS 

- SENSORY MARKETING

- FOOD MARKETING 


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