Dr. Dipayan (Dip) Biswas is Exide Professor of Business and Professor of Marketing at University of South Florida.
He is currently Area Editor of Journal of the Academy of Marketing Science and Associate Editor of Journal of Business Research. He has also been Editor of Journal of Consumer Marketing (2014-2016) and Associate Editor of European Journal of Marketing (2010-2014).
He also serves on the Editorial Review Boards of Journal of Marketing, Journal of Retailing, and Journal of Public Policy & Marketing.
Biswas’s key research interests include sensory marketing, retail atmospherics, food/beverage consumption, web design, and experiential aspects of product/brand usage. Several of his research projects focus on consumption related to foods, beverages (alcoholic and non-alcoholic), and fragrances.
His research has been published in several premier journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science, among others.
He has been the recipient of multiple federally funded grants; he has been Principal Investigator for grants funded by the USDA (for $22,049) and a Co-Investigator for a grant funded jointly by the NSF and the EPA (for $181,851).
In addition, for his research, he has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances.
He has been interviewed and his research has been covered extensively in the media, such as by New York Times, ABC, CBS, CNN, Fox, NBC, US News & World Report, BBC, Allure magazine, Women's Health magazine, Men's Health magazine, Health magazine, Redbook magazine, Huffington Post, Scientific American magazine, Prevention magazine, Shape magazine, Glamour magazine, NPR, Good Housekeeping magazine, Times of India, WebMD, Daily Mail (UK), CNN-IBN Live, Tampa Bay Times, Zee News (India), Financial Times, Der Spiegel (German magazine), La Dernière Heure (French-language newspaper in Belgium), Goed Gevoel (Dutch-language magazine in Belgium), and Bulgaria DNES (Bulgarian newspaper),among others.
Biswas has collaborated on research projects with several companies in the US, Germany, France, Sweden, and India. These include a multinational restaurant chain, supermarket chains, airports, airport stores, a major theme park in Florida, multinational hotel chains, a global champagne brand, the food/cafeteria division of one of the largest school districts in the US, and hospitals in USA and Asia, among others.
He has also been invited to present his research at Cornell University, Yale University, New York University, WU (Vienna, Austria), Reims Management School (France), Bayreuth University (Germany), Aachen University (Germany), Indian School of Business (India), UiT (Norway), Linnaeus University (Sweden), University of Lorraine (France), IDRAC (France), INSEEC (France), and Tampere University of Technology (Finland), among others.
Biswas received his Ph.D. in Marketing from the University of California (Irvine) and his MBA from the Indian Institute of Management (Ahmedabad). He also has a Certificate in the "Art and Craft of Discussion Leadership" from Harvard Business School.