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Email: dbiswas@usf.edu



​Dr. Dipayan (Dip) Biswas is Exide Professor of Business and Professor of Marketing at University of South Florida.

His overarching research interest is in sensory marketing and its implications for retailing, food/beverage marketing, and digital marketing.
His research findings have directly influenced business practices of several companies across multiple countries (USA, Sweden, Netherlands, Germany, France)

His research has been published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science, among other journals.

Several of his published papers have high Altmetric scores (“which examine each article’s record of attention, measure of dissemination, and indicator of influence and impact”: JCR website). For example, his 2017 JMR and 2019 JMR papers have the highest and second highest Altmetric scores among all JMR papers, his 2019 JAMS paper has the highest Altmetric score among all JAMS papers, and his 2019 JCR paper has the tenth highest Altmetric score among all JCR papers.


Prominent Discipline-Level Service Activities
Area Editor: Journal of the Academy of Marketing Science (since 2017)
Guest Associate Editor: Journal of Consumer Research
(2018)
Associate Editor: Journal of Retailing (since 2018)
Associate Editor: Journal of Business Research (since 2016)


Editorial Review Board:
Journal of Marketing
Editorial Review Board:
Journal of Public Policy & Marketing

Past:
Editor of Journal of Consumer Marketing (2014-2016) and Associate Editor of European Journal of Marketing (2010-2014).


 
Biswas has been the recipient of multiple federally funded grants; he has been Principal Investigator for grants funded by the USDA (for $22,049) and a Co-Investigator for a grant funded by the NSF (for $181,851).

In addition, for his research, he has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances.

He has been interviewed and his research has been covered extensively in the media, such as by New York Times, Washington Post, ABC, CBS, CNN, Fox, NBC, US News & World Report, BBC, Allure magazine, Women's Health​ magazine, Men's Health magazine, Health magazine, Redbook magazine, Huffington Post, Scientific American magazine, Prevention magazine, Shape magazine, Glamour magazine, NPR, Good Housekeeping magazine, Times of India, WebMD, Daily Mail (UK), CNN-IBN Live, Tampa Bay Times, Zee News (India), Financial Times, Der Spiegel (German magazine),
La Dernière Heure (French-language newspaper in Belgium), Goed Gevoel (Dutch-language magazine in Belgium), and Bulgaria DNES (Bulgarian newspaper),among others.

Biswas has collaborated on research projects with several companies in the US, Sweden, Netherlands, Germany, India, and France. These include
hotel chains, a restaurant chain, supermarket chains, airports, airport stores, a major theme park in Florida, a champagne brand, the food/cafeteria division of one of the largest school districts in the US, and hospitals in USA and Asia, among others.

He has also been invited to present his research at Yale University (USA), New York University (USA), Vienna University of Business & Economics (Austria), Bayreuth University (Germany), LMU-Munich (Germany), Aachen University (Germany), Magdeburg University (Germany), University of Amsterdam (Netherlands), Indian School of Business (India), UiT (Norway), Linnaeus University (Sweden), Reims Management School (France), University of Lorraine (France), IDRAC (France), INSEEC (France), and Tampere University of Technology (Finland), among others.


​ Biswas received his Ph.D. in Marketing from the University of California (Irvine) and his MBA from the Indian Institute of Management (Ahmedabad). He also has a Certificate in the "Art and Craft of Discussion Leadership" from Harvard Business School.

DIPAYAN BISWAS 

- SENSORY MARKETING

- FOOD MARKETING 

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