Dr. Dipayan (Dip) Biswas is Exide Professor of Business and Professor of Marketing at University of South Florida.
Biswas’s key research interests include sensory marketing, retail atmospherics, food/beverage consumption, experiential marketing, sensory aspects of web design, and sensory aspects of digital marketing. Several of his research projects focus on consumption related to foods, beverages (alcoholic and non-alcoholic), fragrances, and overall customer experiences.
His research has been published in several premier journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science, among others.
Prominent Discipline-Level Service Activities
Area Editor: Journal of the Academy of Marketing Science (since 2017)
Guest Associate Editor: Journal of Consumer Research (since 2018)
Associate Editor: Journal of Retailing (since 2018)
Associate Editor: Journal of Business Research (since 2016)
Editorial Review Board: Journal of Marketing
Editorial Review Board: Journal of Public Policy & Marketing
Editor of Journal of Consumer Marketing (2014-2016) and Associate Editor of European Journal of Marketing (2010-2014).
Biswas has been the recipient of multiple federally funded grants; he has been Principal Investigator for grants funded by the USDA (for $22,049) and a Co-Investigator for a grant funded jointly by the NSF and the EPA (for $181,851).
In addition, for his research, he has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances.
He has been interviewed and his research has been covered extensively in the media, such as by New York Times, Washington Post, ABC, CBS, CNN, Fox, NBC, US News & World Report, BBC, Allure magazine, Women's Health magazine, Men's Health magazine, Health magazine, Redbook magazine, Huffington Post, Scientific American magazine, Prevention magazine, Shape magazine, Glamour magazine, NPR, Good Housekeeping magazine, Times of India, WebMD, Daily Mail (UK), CNN-IBN Live, Tampa Bay Times, Zee News (India), Financial Times, Der Spiegel (German magazine), La Dernière Heure (French-language newspaper in Belgium), Goed Gevoel (Dutch-language magazine in Belgium), and Bulgaria DNES (Bulgarian newspaper),among others.
Biswas has collaborated on research projects with several companies in the US, Germany, France, Sweden, and India. These include a multinational restaurant chain, supermarket chains, airports, airport stores, a major theme park in Florida, multinational hotel chains, a global champagne brand, the food/cafeteria division of one of the largest school districts in the US, and hospitals in USA and Asia, among others.
He has also been invited to present his research at Yale University, New York University, WU (Vienna, Austria), Reims Management School (France), Bayreuth University (Germany), Aachen University (Germany), Indian School of Business (India), UiT (Norway), Linnaeus University (Sweden), University of Lorraine (France), IDRAC (France), INSEEC (France), and Tampere University of Technology (Finland), among others.
Biswas received his Ph.D. in Marketing from the University of California (Irvine) and his MBA from the Indian Institute of Management (Ahmedabad). He also has a Certificate in the "Art and Craft of Discussion Leadership" from Harvard Business School.