RECENT PUBLICATIONS (SINCE 2009)​


Each full paper can be accessed by clicking on "Link to Article"


Biswas, Dipayan and Courtney Szocs (2018), “The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases,” Journal of Marketing Research, forthcoming.

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Biswas, Dipayan, Courtney Szocs, and Annika Abell (2018), “Using the Sixth Sensory System for Food Evaluations: Effects of Vestibular Sensations Associated with Sitting versus Standing Postures on Physical Stress and Taste Perception,” Journal of Consumer Research, conditionally accepted.

Link to Article: Coming Soon.


Biswas, Dipayan, Kaisa Lund, and Courtney Szocs, (2018), “Sounds Like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales,” Journal of the Academy of Marketing Science, forthcoming.

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Lee, Na Young, Stephanie M. Noble, and Dipayan Biswas (2018), “Hey Big Spender! A Golden (Color) Atmospheric Effect on Tipping Behavior,” Journal of the Academy of Marketing Science, 46 (2), 317-337.
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Biswas, Dipayan, Courtney Szocs, Roger Chacko, and Brian Wansink (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, February, 111-123.

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Romero, Marisabel and Dipayan Biswas (2016), “Healthy Left, Unhealthy Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?” Journal of Consumer Research​, 43 (1), 103-112.

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Szocs, Courtney, Dipayan Biswas, and Adilson Borges (2016), “Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions,” Journal of the Association for Consumer Research, 1 (4), 569-578.

Link to Article: Coming Soon.


Szocs, Courtney and Dipayan Biswas (2016), “Forks Over Spoons: The Impact of Cutlery on Calorie Estimates,” Journal of the Association for Consumer Research, January issue, 1 (1), 161-174.

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Szocs, Courtney and Dipayan Biswas (2016), “Tasting in 2D: Implications of Food Shape, Visual Cues, and Oral Haptic Sensory Inputs,” Marketing Letters, 27 (4), 753-764.
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Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald R. Lehmann (2014), “Something to Chew on: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation,” Journal of Consumer Research, 41 (August), 261-273.
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Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126.
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Biswas, Dipayan and Cornelia Pechmann (2012), “What Do these Clinical Trial Results Mean? How Product Efficacy Judgments are affected by Data Partitioning, Framing, and Quantification,” Organizational Behavior & Human Decision Processes, 117 (March), 341-350.
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Biswas, Dipayan, Robin Keller, and Bidisha Burman (2012), “Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking,” Journal of Consumer Psychology, 22 (2), 237-248.
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Biswas, Dipayan, Guangzhi Zhao, and Donald R. Lehmann (2011), “The Impact of Sequential Data on Consumer Confidence in Relative Judgments,” Journal of Consumer Research, 37 (February), 874-887.
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Biswas, Dipayan, Dhruv Grewal, and Anne Roggeveen (2010), “How the Order of Sampled Experiential Products Affects Choice,” Journal of Marketing Research, 47 (3), 508-519.
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Biswas, Dipayan, Abhijit Biswas, and Subimal Chatterjee (2009), “Making Judgments in a Two-Sequence Cue Environment: The Effects of Differential Cue Strengths, Order Sequence, and Distraction,” Journal of Consumer Psychology, 19 (1), 88-96.
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Kopalle, Praveen, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, and James A. Sills (2009), “Retailer Pricing and Competitive Effects,” Journal of Retailing, 85 (1), 56-70.
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