RECENT PUBLICATIONS (SINCE 2009)​


Please click on the link below each article listing for access to the article.


Biswas, Dipayan, Courtney Szocs, Brian Wansink, and Roger Chacko (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, February, 111-123.
Link to Article


- Lee, Na Young, Stephanie M. Noble, and Dipayan Biswas (2017), “Hey Big Spender! A Golden (Color) Atmospheric Effect on Tipping Behavior,” Journal of the Academy of Marketing Science, forthcoming.

Link to Article: Coming Soon.


Romero, Marisabel and Dipayan Biswas (2016), “Healthy Left, Unhealthy Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?” Journal of Consumer Research​, 43 (1), 103-112.

Link to Article


Szocs, Courtney, Dipayan Biswas, and Adilson Borges (2016), “Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions,” Journal of the Association for Consumer Research, 1 (4), 569-578.

Link to Article: Coming Soon.


Szocs, Courtney and Dipayan Biswas (2016), “Forks Over Spoons: The Impact of Cutlery on Calorie Estimates,” Journal of the Association for Consumer Research, January issue, 1 (1), 161-174.

Link to Article


Szocs, Courtney and Dipayan Biswas (2016), “Tasting in 2D: Implications of Food Shape, Visual Cues, and Oral Haptic Sensory Inputs,” Marketing Letters, 27 (4), 753-764.
Link to Article: Coming Soon.


Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald R. Lehmann (2014), “Something to Chew on: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation,” Journal of Consumer Research, 41 (August), 261-273.
Link to Article
 
Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126.
Link to Article

Biswas, Dipayan and Cornelia Pechmann (2012), “What Do these Clinical Trial Results Mean? How Product Efficacy Judgments are affected by Data Partitioning, Framing, and Quantification,” Organizational Behavior & Human Decision Processes, 117 (March), 341-350.
Link to Article

 
Biswas, Dipayan, Robin Keller, and Bidisha Burman (2012), “Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking,” Journal of Consumer Psychology, 22 (2), 237-248.
Link to Article


Biswas, Dipayan, Guangzhi Zhao, and Donald R. Lehmann (2011), “The Impact of Sequential Data on Consumer Confidence in Relative Judgments,” Journal of Consumer Research, 37 (February), 874-887.
Link to Article

Biswas, Dipayan, Dhruv Grewal, and Anne Roggeveen (2010), “How the Order of Sampled Experiential Products Affects Choice,” Journal of Marketing Research, 47 (3), 508-519.
Link to Article


Biswas, Dipayan, Abhijit Biswas, and Subimal Chatterjee (2009), “Making Judgments in a Two-Sequence Cue Environment: The Effects of Differential Cue Strengths, Order Sequence, and Distraction,” Journal of Consumer Psychology, 19 (1), 88-96.
Link to Article


Kopalle, Praveen, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, and James A. Sills (2009), “Retailer Pricing and Competitive Effects,” Journal of Retailing, 85 (1), 56-70.
Link to Article